I work across CRM, audience development and entertainment marketing, turning audience attention into commercial results.

At HMV, I've shaped how more than 1 million customers engage with Film & TV, Music, Pop Culture and Books. My work spans weekly CRM programmes, collector audiences, major launches and reactive campaigns, balancing audience needs with commercial priorities.

I enjoy bringing structure to busy environments. Taking crowded release schedules, competing priorities and large audiences, then finding the clearest way to connect people with the things they'll care about most.