About me
I'm a creative and data-driven digital marketer with proven experience delivering full-funnel D2C and B2C campaigns across CRM, social, digital, in-store, and content channels. At HMV, I played a key role in driving the brand’s home entertainment market share back into the millions in 2024, outperforming competitors through strategic, audience-focused marketing.
With a background in editorial, CRM automation, paid media, and platform-first content creation, I balance creative storytelling with commercial impact. I thrive in fast-paced environments and bring a collaborative, insights-led mindset to every project, always focused on performance, innovation, and cultural relevance.