I work at the intersection of creativity, audience insight and digital marketing, shaping platform-first work that respects film, context and the people engaging with it. My background spans full-funnel D2C and B2C campaigns across social, CRM, paid media and in-store channels, with an editorial focus on how work is structured and presented.

At HMV, this way of working helped drive the home entertainment category back into the millions in revenue, combining creative judgement with data-led execution at scale. I work best where taste, restraint and clarity guide decision-making, and where ideas are developed carefully, delivered confidently, and allowed to earn attention over time.