I work in entertainment marketing across CRM, social and audience development.

At HMV, I've helped shape how more than 1 million customers engage with Film & TV, Music, Pop Culture and Books. My work ranges from weekly newsletters and collector audiences to major launches, reactive campaigns and long-term communication planning.

I enjoy making complicated things simple. Taking crowded release schedules, competing priorities and large audiences, then turning them into communication that people actually want to engage with.