Weekly Newsletter. 630K+ Recipients. Engaging. Converting.
Created from scratch to become HMV's flagship Film & TV newsletter. Bringing together new releases, offers and pre-orders within a single weekly destination for over 630,000 customers.
driving a 2% CTR.
Maintaining consistent engagement across one of HMV's largest customer audiences. Creating space for major launches and catalogue discovery, while keeping customers engaged week after week.
REDEFINING MUSIC CRM.
Evolving a weekly music newsletter into a more purposeful customer communication channel. Creating dedicated spaces for new releases, promotional activity and artist discovery, while introducing motion-led content to help priority launches stand out in an increasingly crowded release schedule.
where discovery meets demand.
Designed to make new releases easier to navigate. Giving customers a clearer view of what's new, exclusive and what's worth their attention, while ensuring key commercial releases receive the visibility they deserve.
BEYOND MASS SENDS.
Smaller audience-specific sends activated at the point limited physical releases became available. Built around high-intent collector audiences, balancing speed with the same visual and communication standards as the core newsletter.
one battle after another.
FIRST-TO-MARKET STEELBOOK LAUNCH
First-to-market Steelbook release activated through a maintained collector audience, delivering immediate momentum at pre-order launch.
EMAIL DROVE 33% OF DAY-1 PRE-ORDERS
The result of a maintained collector audience, not a one-off campaign.
A MAINTAINED AUDIENCE.
A RELIABLE ENGINE.
